2019年2月7日星期四

2019全球品牌500强全榜单

  英国品牌价值咨询公司Brand Finance于1月22日发布了"2019年全球品牌500强"报告,亚马逊蝉联全球最具价值品牌榜首,达到1879亿美元。苹果排名第二,品牌价值为1536亿美元,谷歌排名第三,品牌价值为1428亿美元。

  中国工商银行及中国建设银行进入该榜单前10,分列第8和第10位。其余进入榜单前十的品牌依次为:微软(第4)、三星(第5)、AT&T(第6)、Facebook(第7)、威瑞森(第9)。

  此外,华为排名从2018年的第25位跃升至第12位,品牌价值增幅高达63.7%,达622.78亿美元(约合4226.3亿元),紧追在工商银行及建设银行之后。微信排名是全球第20名,而腾讯QQ、淘宝和天猫分列21、23和35名。

  按国家上榜品牌总价值来看,美国上榜品牌总价值达31242亿美元(约合21.2万亿元),占500强总价值的45.4%,中国上榜品牌总价值首次突破1万亿美元(约合6.78万亿元),达13074亿美元(约合8.87万亿元),占500强总价值的19%,仅次于美国。日本以6.1%的占比排名第3,德国第4(5.8%),法国第5(4.5%),英国第6(3.3%),其他国家和地区的品牌占比为15.8%。

  从品牌价值增长速度来看中,爱奇艺增长速度全球最快,过去一年增长326%,至43亿美元(约合291.8亿元),首次进入500强榜单,排名第483位。腾讯旗下即时通讯应用微信的品牌价值增长126.2%,达507.07亿美元(约合3441.07亿元),全球排名第20位;腾讯(QQ)品牌价值增长21.9%,达497.01亿美元(约合3372.8亿元),全球排名第21位。而京东的品牌价值负增长率最高,为-42%。

  中国平安、中国移动和中国农业银行分列第14、15和16位,国家电网和中国银行分列第18位和19位。

  在前五十名的榜单中,上榜的中国品牌还包括淘宝(第23)、中国石油(第33)、天猫(第35)、茅台(第45)、中国石化(第49)。

  来源: 商业周刊中文版

  附部分榜单:

2019排名 2018排名 品牌 国家 行业 品牌价值/百万 提升度
1 1 Amazon UnitedStates Tech $187,905 +24.6%
2 2 Apple UnitedStates Tech $153,634 +5.0%
3 3 Google UnitedStates Tech $142,755 +18.1%
4 6 Microsoft UnitedStates Tech $119,595 +47.4%
5 4 Samsung SouthKorea Tech $91,282 -1.1%
6 5 AT&T UnitedStates Telecoms $87,005 +5.6%
7 7 Facebook UnitedStates Tech $83,202 +8.7%
8 10 ICBC China Banking $79,823 +34.9%
9 8 Verizon UnitedStates Telecoms $71,154 +13.3%
10 11 ChinaConstructionBank China Banking $69,742 +22.8%
11 9 Walmart UnitedStates Retail $67,867 +10.4%
12 25 Huawei China Tech $62,278 +63.7%
13 13 Mercedes-Benz Germany Auto $60,355 +25.9%
14 29 PingAn China Insurance $57,626 +76.7%
15 12 ChinaMobile China Telecoms $55,670 +4.6%
16 26 AgriculturalBankofChina China Banking $55,040 +47.5%
17 15 Toyota Japan Auto $52,291 +19.7%
18 18 StateGrid China Utilities $51,292 +25.3%
19 17 BankofChina China Banking $50,990 +22.1%
20 47 WeChat China Tech $50,707 +126.2%
21 20 Tencent(QQ) China Tech $49,701 +21.9%
22 27 HomeDepot UnitedStates Retail $47,056 +39.4%
23 - Taobao China Tech $46,628 -
24 21 T(DeutscheTelekom) Germany Telecoms $46,259 +15.2%
25 30 Disney UnitedStates Media $45,750 +40.4%
26 23 Shell Netherlands Oil&Gas $42,295 +7.3%
27 22 Volkswagen Germany Auto $41,739 +4.5%
28 19 NTTGroup Japan Telecoms $41,670 +2.0%
29 16 BMW Germany Auto $40,501 -3.1%
30 14 WellsFargo UnitedStates Banking $39,948 -9.4%
31 32 Starbucks UnitedStates Restaurants $39,268 +21.1%
32 42 YouTube UnitedStates Tech $37,847 +46.2%
33 34 PetroChina China Oil&Gas $36,799 +18.0%
34 28 BankofAmerica UnitedStates Banking $36,687 +10.2%
35 - Tmall China Tech $36,430 -
36 35 Citi UnitedStates Banking $36,407 +18.3%
37 24 Chase UnitedStates Banking $36,265 -6.6%
38 37 Coca-Cola UnitedStates SoftDrinks $36,188 +19.1%
39 36 Marlboro UnitedStates Tobacco $33,569 +10.0%
40 31 IBM UnitedStates CommercialServices $32,854 +1.2%
41 39 Nike UnitedStates Apparel $32,421 +15.7%
42 62 Boeing UnitedStates Aerospace&Defence $32,022 +60.6%
43 44 McDonald's UnitedStates Restaurants $31,487 +26.6%
44 74 UnitedHealthcare UnitedStates Healthcare $30,577 +64.3%
45 54 Moutai China Spirits $30,470 +43.4%
46 57 Deloitte UnitedStates CommercialServices $29,633 +42.2%
47 70 Porsche Germany Auto $29,340 +54.0%
48 52 UPS UnitedStates Logistics $29,300 +33.2%
49 46 Sinopec China Oil&Gas $29,147 +23.3%
50 51 Intel UnitedStates Tech $29,113 +32.0%
58 40 CSCEC China Engineering&Construction $25,673 -2.8%
70 88 ChinaMerchantsBank China Banking $22,480 +34.8%
71 102 ChinaLife China Insurance $21,836 +51.7%
80 45 ChinaTelecom China Telecoms $20,636 -13.9%
81 92 Evergrande China RealEstate $20,444 +26.0%
87 55 Baidu China Tech $19,476 -7.5%
102 130 CountryGarden China RealEstate / /
104 100 Wuliangye China Spirits / /
111 148 AIA China(HongKong) Insurance / /
113 123 ChinaRailwayConstructionCorporation China Engineering&Construction / /
116 162 Alibaba China Tech / /
117 105 BankofCommunications China Banking / /
130 99 ShanghaiPudongDevelopmentBank China Banking / /
135 149 ChinaCITICBank China Banking / /
138 245 MideaGroup China Tech / /
141 122 NetEase China Tech / /
146 127 IndustrialBank China Banking / /
147 150 CRECG China Engineering&Construction / /
151 63 JD.com China Tech / /
160 - PostalSavingsBank China Banking / /
162 236 Vanke China RealEstate / /
165 - Greenland China RealEstate / /
168 177 ChinaPacificInsuranceCompany China Insurance / /
180 134 ChinaUnicom China Telecoms / /
193 183 ChinaMinshengBank China Banking / /
196 232 PICC China Insurance / /
198 213 TSMC China(Taiwan) Tech / /
199 215 Yanghe China Spirits / /
216 416 Hikvision China Tech / /
232 323 PolyDevelopment China RealEstate / /
234 377 LongforProperties China RealEstate / /
238 230 3 China(HongKong) Telecoms / /
243 - Youku China Tech / /
247 255 CRRC China Engineering&Construction / /
252 455 GreeElectricAppliances China Tech / /
258 285 Yili China Food / /
259 274 ChinaEverbrightBank China Banking / /
285 304 MCC China Engineering&Construction / /
286 - Sunac China RealEstate / /
314 374 Haier China Tech / /
317 472 ChinaResourcesLand China(HongKong) RealEstate / /
337 257 Xiaomi China Tech / /
339 412 suning.com China Retail / /
340 444 Lenovo China Tech / /
341 293 GeelyAuto China Auto / /
366 321 Chunghwa China(Taiwan) Telecoms / /
387 481 LuzhouLaojiao China Spirits / /
400 211 DalianWanda China RealEstate / /
401 - Harbin China Beers / /
409 - ctrip.com China Tech / /
410 - Mengniu China Food / /
413 - CNBM China Engineering&Construction / /
422 340 CNOOC China Oil&Gas / /
425 - GalaxyMacau China(Macau) Hotels / /
437 468 CathayLifeInsuranceCo China(Taiwan) Insurance / /
453 - CFLD China RealEstate / /
454 447 ChinaSouthern China Airlines / /
461 399 CCCC China Engineering&Construction / /
462 386 FubonLife China(Taiwan) Insurance / /
483 - iQiyi China Tech / /
491 482 ChinaEastern China Airlines / /
499 - BankofBeijing China Banking / /